Which music system is right for hospitality? Buyer's guide
- Demo at your location
- Package with a free music computer
- Guaranteed lowest price
- 24/7 support
What are the components of a music system for hospitality?
A complete music system for hospitality consists of several layers:
1. Speakers and hardware (the output)
These are the devices that produce the sound: wireless speakers, in-wall speakers, soundbars or complete multiroom systems. Brands such as Sonos, Bluesound, JBL Commercial, Yamaha and QSC are widely used because they are professionally tuned and reliable.
2. A music source with legal licences (the input)
This is the essential component that is required by law: a service that arranges licences for playing music in a business. This can be Backsound, but also Spotify Business (where available). Without a legal licence you are playing music illegally and your business runs the risk of hefty fines.
3. Network and control system (the brains)
This connects everything: the WiFi connection, multiroom coordination and control apps so you can manage your music remotely.
Understanding this distinction is crucial: Sonos is not enough. Sonos only provides the speakers; you still need a legal music source.
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About the author — Daniël, founder & CEO Backsound
Daniël is the founder and CEO of Backsound and has more than Active since 2003 with music systems for hospitality and retail. More about our team.
Versatile platform
BACKSOUND FEATURES
Music enhances the experience
Music plays a crucial role in the atmosphere and experience of your space. It influences your customers’ mood and contributes to a positive experience. Whether it is relaxed background music or energetic tracks, the right music makes the difference. With Backsound you choose a carefully tuned music selection that perfectly matches your brand and target audience.
Request a demoWhich speakers/hardware are suitable for hospitality?
The market offers various options, depending on your budget and type of venue:
Sonos
Popular in cafés and restaurants thanks to its ease of use and design. Offers multiroom, but the audio quality is average. Good for smaller spaces.
Bluesound
A specialised audiophile option with higher quality. Better for music-focused venues (lounges, cocktail bars).
JBL Commercial
Professional installation, suitable for larger spaces. Offers more choice in speaker types and installation options.
Yamaha
A reliable choice for mid-sized hospitality venues. A good balance between quality and price.
QSC
High-end, professional-grade systems for premium businesses or large venues.
The choice depends on:
– Room size: Small café → Sonos; large restaurant → JBL/Yamaha; premium venue → Bluesound/QSC
– Budget: Sonos is cheaper; QSC is more expensive
– Quality requirements: Simple background music → Sonos; audiophile → Bluesound
Which music source do you need (and why does the licence matter)?
This is the part that many hospitality businesses get wrong. You cannot simply sign up for Spotify in a hospitality venue. That is illegal and can lead to fines of €500–€10,000+.
Backsound is a specialised solution for hospitality:
– Business licence: music that may be used for business purposes; you arrange the BUMA/Stemra and Sena licence yourself via mijnlicentie.nl
– Clear costs: one fixed amount per month, no hidden charges
– Convenience: Music computer, remote control, and guests can submit requests
– AI playlists: Automatically generated playlists based on style and mood
– Multiroom: Different music in different areas (bar, terrace, kitchen)
– 24/7 Support: Technical help always available
– On-site repair: Should any devices break down
Price: €39.95/month (free hardware included) or €34.95/month (own PC/hardware).
Other legal sources are Spotify Business (very limited availability in the Netherlands) or Soundtrack (more music, less specific to hospitality).
A fixed price per month
OUR PRICES
The complete package for business owners who want to get the most out of their music experience — including hardware, software, apps and service.
- Free Windows 11 mini PC with screen
- Up and running within 24 hours
- Unlimited choice of music from millions of songs
- Keeps working if the internet goes down
Show more features
- Radio mix & crossfade
- Radio channels
- DJ function
- Remote App
- Request App
- Image and photo function
- Multiroom
- Very easy to operate
- Schedule planning
- Full service & 24/7 online helpdesk
- On-Site Fault Service
- Updates & maintenance included
- Spotify Import Tool
- AI Playlist Generator
All the benefits of the Full Package, but on your own computer or media player.
- Full Backsound software on your own PC
- Up and running within 24 hours
- Unlimited choice of music from millions of songs
- Keeps working if the internet goes down
Show more features
- Radio mix & crossfade
- Radio channels
- DJ function
- Remote App
- Request App
- Image and photo function
- Multiroom
- Very easy to operate
- Schedule planning
- Full service & 24/7 online helpdesk
- On-Site Fault Service
- Updates & maintenance included
- Spotify Import Tool
- AI Playlist Generator
How do you combine hardware with Backsound?
Step 1: Decide on your speakers
Choose your hardware based on room size and budget (see the section above).
Step 2: Install Backsound
Backsound works via:
– A music computer (PC or Mac) running the Backsound software
– A connection to your speakers via WiFi (Sonos, etc.) or cable
– A remote control app on a smartphone or tablet
Step 3: Configure multiroom (optional)
If you have several areas (bar + terrace), you can set up separate playlists for each area.
Step 4: Enable guest requests
Backsound offers a guest app so customers can request songs.
Installation: Backsound also offers an installation service. Call 088-4259888 for a quote.
Cost overview: what does a complete system cost?
| Component | Function | Examples | Estimated monthly cost |
|---|---|---|---|
| Speakers/hardware | Sound playback | Sonos, Bluesound, JBL | €0–100/month (one-off payment: €500–€5,000) |
| Multiroom system | Connecting multiple speakers | Sonos Amp, Bluesound Node | Included in speaker costs |
| Music source + licences | Legal tracks (BUMA/Stemra and Sena arranged yourself via mijnlicentie.nl) | Backsound Full Package | €39.95 (incl. hardware) or €34.95 (own PC) |
| Installation (optional) | Professional set-up | Backsound installation service | €200–€1,000 (one-off) |
| TOTAL MONTHLY | Complete system up and running | Sonos + Backsound | ~€40–€140/month |
One-off investment in speakers: €500–€5,000 (depending on your choice).
So for a small café: Sonos system (€1,500 one-off) + Backsound (€34.95/month) = practical and affordable.
For a premium restaurant: JBL/Yamaha system (€3,000–€5,000) + Backsound (€39.95/month) = professional and flexible.
Why music matters in hospitality
Research shows that the right music:
– Makes customers stay longer: On average, 20% longer stays
– Generates more orders: Music influences spending behaviour
– Creates the atmosphere: Music is part of your brand
At the same time: illegal music is a risk. BUMA/Stemra carries out checks, and fines are quick to follow.
Summary: your checklist
✅ Choose your hardware: What type of venue do you have and what is your budget?
✅ Install the speakers: Yourself or with professional help?
✅ Sign up for a music source: Backsound or an alternative?
✅ Arrange the licences: BUMA/Stemra and Sena via mijnlicentie.nl
✅ Activate the guest feature: Can customers request songs?
Many hospitality businesses choose Sonos + Backsound because it is simple, affordable and fully legal. Contact Backsound for a personal explanation or a demo.
Q: Is Sonos alone enough for my hospitality business?
A: No. Sonos is only the speaker. You still need a legal music source. Without a licence, you are playing music illegally. Backsound provides the source with a business licence; you arrange the BUMA/Stemra and Sena licence yourself via mijnlicentie.nl. That way you have legal, professional background music.
Q: What is the difference between Backsound and Spotify in hospitality?
A: Spotify Business is not available in the Netherlands for most hospitality businesses. In addition, regular Spotify does not come with the business licences that are required. Backsound is designed specifically for hospitality venues and provides music with a business licence; you arrange the BUMA/Stemra and Sena licence yourself via mijnlicentie.nl.
Q: Can you play several music styles at the same time in different areas?
A: Yes. Backsound offers multiroom support. For example, you can set lounge music in the bar, upbeat music on the terrace and classical music in the entrance.
Q: How much does it cost to install a complete solution?
A: A basic set-up (Sonos + Backsound) starts at around €1,500–€2,000 one-off (speakers) + €35–€40 per month. For larger installations the cost can be higher. Backsound can help with a tailor-made quote.
Customer satisfaction
REVIEWS
Alexander Groth★★★★★3 months agoAl best wel wat muziek systemen gehad (o.a. Xenox en DDJ (impaqt media) maar de veelzijdigheid van dit systeem laat weinig te wensen over. Support vanuit Backsound is in een woord: "super!". Vraag gewoon een demo aan. (Oh, ja niet duur. Volgens mij de goedkoopste in deze markt. )
Sandra Steneker★★★★★5 months agoHele goede service en uitleg
Ralph Mudde★★★★★5 months agoPerfect, Jonathan heeft op locatie een demo van het systeem gegeven waarbij alle functionaliteiten duidelijk en uitgebreid werden uitgelegd. Alle tijd werd genomen voor onze vragen. Uiteindelijk besloten om het systeem aan te schaffen. Wat dan helemaal mooi is dat het direct wordt geinstalleerd en nogmaals wordt uitgelegd op onze muziekinstallatie. Een dikke 10 voor Jonathan en het Backsound team !
Bas Raaijmakers★★★★★5 months agoPrima uitleg vriendelijke jongen
GMP Totaal★★★★★5 months agoJonathan van Backsound is bij ons langs gekomen en na een goede uitleg van het mooie muzieksysteem hebben wij ook besloten om bij ons huidige leverancier weg te gaan. Belangrijk, overzichtelijker, sneller en tot slot ook niet onbelangrijk hij is aanzienlijk goedkoper. Bedankt namens Bar Haagsche Hout
Bertha Peters★★★★★6 months agoFantische medewerker, heel veel werk aangehad. Dank je wel voor de snelle levering van de nieuwe muziek installatie
Hans ten Berge★★★★★7 months agoTof familiebedrijf! Mensen die weten waarover ze praten en meedenken in mogelijkheden.
Bas Kortekaas★★★★★9 months agoGeweldige service. Vriendelijke jongens. Wat ons betreft een aanrader. Hulp bij het instaleren en geen twijfel om ons te onder steunen. Dus hebt je hulp nodig bel deze mannen.
Aneta Van Der lans★★★★★11 months ago
Zabella Van veen★★★★★11 months agoSnelle service! Super fijn
Miranda Laros★★★★★11 months agoWat een top bedrijf. Staan je altijd te woord en denken zeer zeker met je mee . Top bedrijf 👍🏼
Jasper Hemersma★★★★★1 year agoGoede betrouwbare partner!
Marcel Beerkens★★★★★1 year agoGoede snelle services bij de defecte pc. Werd snel te woord gestaan op zaterdagochtend. Probleem werd meteen online verholpen. Klasse
Johan Dieke★★★★★1 year ago
Melanie Wopereis★★★★★1 year ago
Roman Rutjens★★★★★1 year agoTop ervaring met Backsound. Zeer professioneel van ter plaatse komen om de situatie te bekijken, snelle offerte en snelle montage! Backoffice ziet er goed uit en ik ben blij dat ik het hele systeem nu bekabeld heb zodat er altijd muziek speelt in iedere ruimte!
Esmee Verheij★★★★★1 year agoGeweldige service! Een echte aanrader voor elke horecaondernemer!
Woodstreet 4★★★★★1 year agoGoede service. Gebruiksvriendelijk systeem
José Verhaagen★★★★★1 year agoTop service van Daniël van BackSound. Super fijn dat wij nu in alle ruimtes gevarieerde muziek kunnen beluisteren. Wij blij klant blij! Zeker een aanrader! De Verzorgerij in Harderwijk.
Contact Backsound
A well-chosen music system is essential for the atmosphere and profitability of your hospitality business. Backsound combines professional hardware integration with legal music licences, so you can enjoy background music fully compliant and without worries. Many hospitality entrepreneurs rely on Backsound for their music system. Get in touch for a personal explanation, a demo or a tailor-made quote for your business.
📞 Phone: 088-4259888
🌐 Website: www.backsound.nl
📧 Contact form: Available on the website