Which music system is right for hospitality? Buyer's guide

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  • Package with a free music computer
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What are the components of a music system for hospitality?

A complete music system for hospitality consists of several layers:

1. Speakers and hardware (the output)
These are the devices that produce the sound: wireless speakers, in-wall speakers, soundbars or complete multiroom systems. Brands such as Sonos, Bluesound, JBL Commercial, Yamaha and QSC are widely used because they are professionally tuned and reliable.

2. A music source with legal licences (the input)
This is the essential component that is required by law: a service that arranges licences for playing music in a business. This can be Backsound, but also Spotify Business (where available). Without a legal licence you are playing music illegally and your business runs the risk of hefty fines.

3. Network and control system (the brains)
This connects everything: the WiFi connection, multiroom coordination and control apps so you can manage your music remotely.

Understanding this distinction is crucial: Sonos is not enough. Sonos only provides the speakers; you still need a legal music source.

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Daniël - owner of Backsound

About the author — Daniël, founder & CEO Backsound
Daniël is the founder and CEO of Backsound and has more than Active since 2003 with music systems for hospitality and retail. More about our team.


Versatile platform

BACKSOUND FEATURES

Music enhances the experience

Music plays a crucial role in the atmosphere and experience of your space. It influences your customers’ mood and contributes to a positive experience. Whether it is relaxed background music or energetic tracks, the right music makes the difference. With Backsound you choose a carefully tuned music selection that perfectly matches your brand and target audience.

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Which speakers/hardware are suitable for hospitality?

The market offers various options, depending on your budget and type of venue:

Sonos
Popular in cafés and restaurants thanks to its ease of use and design. Offers multiroom, but the audio quality is average. Good for smaller spaces.

Bluesound
A specialised audiophile option with higher quality. Better for music-focused venues (lounges, cocktail bars).

JBL Commercial
Professional installation, suitable for larger spaces. Offers more choice in speaker types and installation options.

Yamaha
A reliable choice for mid-sized hospitality venues. A good balance between quality and price.

QSC
High-end, professional-grade systems for premium businesses or large venues.

The choice depends on:
– Room size: Small café → Sonos; large restaurant → JBL/Yamaha; premium venue → Bluesound/QSC
– Budget: Sonos is cheaper; QSC is more expensive
– Quality requirements: Simple background music → Sonos; audiophile → Bluesound

Which music source do you need (and why does the licence matter)?

This is the part that many hospitality businesses get wrong. You cannot simply sign up for Spotify in a hospitality venue. That is illegal and can lead to fines of €500–€10,000+.

Backsound is a specialised solution for hospitality:

– Business licence: music that may be used for business purposes; you arrange the BUMA/Stemra and Sena licence yourself via mijnlicentie.nl
– Clear costs: one fixed amount per month, no hidden charges
– Convenience: Music computer, remote control, and guests can submit requests
– AI playlists: Automatically generated playlists based on style and mood
– Multiroom: Different music in different areas (bar, terrace, kitchen)
– 24/7 Support: Technical help always available
– On-site repair: Should any devices break down

Price: €39.95/month (free hardware included) or €34.95/month (own PC/hardware).

Other legal sources are Spotify Business (very limited availability in the Netherlands) or Soundtrack (more music, less specific to hospitality).

A fixed price per month

OUR PRICES

Full Package
€39.95Per month

The complete package for business owners who want to get the most out of their music experience — including hardware, software, apps and service.

  • Free Windows 11 mini PC with screen
  • Up and running within 24 hours
  • Unlimited choice of music from millions of songs
  • Keeps working if the internet goes down
Show more features
  • Radio mix & crossfade
  • Radio channels
  • DJ function
  • Remote App
  • Request App
  • Image and photo function
  • Multiroom
  • Very easy to operate
  • Schedule planning
  • Full service & 24/7 online helpdesk
  • On-Site Fault Service
  • Updates & maintenance included
  • Spotify Import Tool
  • AI Playlist Generator
Own PC Full Package
€34.95Per month

All the benefits of the Full Package, but on your own computer or media player.

  • Full Backsound software on your own PC
  • Up and running within 24 hours
  • Unlimited choice of music from millions of songs
  • Keeps working if the internet goes down
Show more features
  • Radio mix & crossfade
  • Radio channels
  • DJ function
  • Remote App
  • Request App
  • Image and photo function
  • Multiroom
  • Very easy to operate
  • Schedule planning
  • Full service & 24/7 online helpdesk
  • On-Site Fault Service
  • Updates & maintenance included
  • Spotify Import Tool
  • AI Playlist Generator

How do you combine hardware with Backsound?

Step 1: Decide on your speakers
Choose your hardware based on room size and budget (see the section above).

Step 2: Install Backsound
Backsound works via:
– A music computer (PC or Mac) running the Backsound software
– A connection to your speakers via WiFi (Sonos, etc.) or cable
– A remote control app on a smartphone or tablet

Step 3: Configure multiroom (optional)
If you have several areas (bar + terrace), you can set up separate playlists for each area.

Step 4: Enable guest requests
Backsound offers a guest app so customers can request songs.

Installation: Backsound also offers an installation service. Call 088-4259888 for a quote.

Cost overview: what does a complete system cost?

Component Function Examples Estimated monthly cost
Speakers/hardware Sound playback Sonos, Bluesound, JBL €0–100/month (one-off payment: €500–€5,000)
Multiroom system Connecting multiple speakers Sonos Amp, Bluesound Node Included in speaker costs
Music source + licences Legal tracks (BUMA/Stemra and Sena arranged yourself via mijnlicentie.nl) Backsound Full Package €39.95 (incl. hardware) or €34.95 (own PC)
Installation (optional) Professional set-up Backsound installation service €200–€1,000 (one-off)
TOTAL MONTHLY Complete system up and running Sonos + Backsound ~€40–€140/month

One-off investment in speakers: €500–€5,000 (depending on your choice).

So for a small café: Sonos system (€1,500 one-off) + Backsound (€34.95/month) = practical and affordable.
For a premium restaurant: JBL/Yamaha system (€3,000–€5,000) + Backsound (€39.95/month) = professional and flexible.

Why music matters in hospitality

Research shows that the right music:
– Makes customers stay longer: On average, 20% longer stays
– Generates more orders: Music influences spending behaviour
– Creates the atmosphere: Music is part of your brand

At the same time: illegal music is a risk. BUMA/Stemra carries out checks, and fines are quick to follow.

Summary: your checklist

✅ Choose your hardware: What type of venue do you have and what is your budget?
✅ Install the speakers: Yourself or with professional help?
✅ Sign up for a music source: Backsound or an alternative?
✅ Arrange the licences: BUMA/Stemra and Sena via mijnlicentie.nl
✅ Activate the guest feature: Can customers request songs?

Many hospitality businesses choose Sonos + Backsound because it is simple, affordable and fully legal. Contact Backsound for a personal explanation or a demo.

Q: Is Sonos alone enough for my hospitality business?

A: No. Sonos is only the speaker. You still need a legal music source. Without a licence, you are playing music illegally. Backsound provides the source with a business licence; you arrange the BUMA/Stemra and Sena licence yourself via mijnlicentie.nl. That way you have legal, professional background music.

Q: What is the difference between Backsound and Spotify in hospitality?

A: Spotify Business is not available in the Netherlands for most hospitality businesses. In addition, regular Spotify does not come with the business licences that are required. Backsound is designed specifically for hospitality venues and provides music with a business licence; you arrange the BUMA/Stemra and Sena licence yourself via mijnlicentie.nl.

Q: Can you play several music styles at the same time in different areas?

A: Yes. Backsound offers multiroom support. For example, you can set lounge music in the bar, upbeat music on the terrace and classical music in the entrance.

Q: How much does it cost to install a complete solution?

A: A basic set-up (Sonos + Backsound) starts at around €1,500–€2,000 one-off (speakers) + €35–€40 per month. For larger installations the cost can be higher. Backsound can help with a tailor-made quote.

Customer satisfaction

REVIEWS

Alexander Groth profile photoAlexander Groth★★★★★3 months ago
Al best wel wat muziek systemen gehad (o.a. Xenox en DDJ (impaqt media) maar de veelzijdigheid van dit systeem laat weinig te wensen over. Support vanuit Backsound is in een woord: "super!". Vraag gewoon een demo aan. (Oh, ja niet duur. Volgens mij de goedkoopste in deze markt. )
Sandra Steneker profile photoSandra Steneker★★★★★5 months ago
Hele goede service en uitleg
Ralph Mudde profile photoRalph Mudde★★★★★5 months ago
Perfect, Jonathan heeft op locatie een demo van het systeem gegeven waarbij alle functionaliteiten duidelijk en uitgebreid werden uitgelegd. Alle tijd werd genomen voor onze vragen. Uiteindelijk besloten om het systeem aan te schaffen. Wat dan helemaal mooi is dat het direct wordt geinstalleerd en nogmaals wordt uitgelegd op onze muziekinstallatie. Een dikke 10 voor Jonathan en het Backsound team !
Bas Raaijmakers profile photoBas Raaijmakers★★★★★5 months ago
Prima uitleg vriendelijke jongen
GMP Totaal profile photoGMP Totaal★★★★★5 months ago
Jonathan van Backsound is bij ons langs gekomen en na een goede uitleg van het mooie muzieksysteem hebben wij ook besloten om bij ons huidige leverancier weg te gaan. Belangrijk, overzichtelijker, sneller en tot slot ook niet onbelangrijk hij is aanzienlijk goedkoper. Bedankt namens Bar Haagsche Hout
Bertha Peters profile photoBertha Peters★★★★★6 months ago
Fantische medewerker, heel veel werk aangehad. Dank je wel voor de snelle levering van de nieuwe muziek installatie
Hans ten Berge profile photoHans ten Berge★★★★★7 months ago
Tof familiebedrijf! Mensen die weten waarover ze praten en meedenken in mogelijkheden.
Bas Kortekaas profile photoBas Kortekaas★★★★★9 months ago
Geweldige service. Vriendelijke jongens. Wat ons betreft een aanrader. Hulp bij het instaleren en geen twijfel om ons te onder steunen. Dus hebt je hulp nodig bel deze mannen.
Aneta Van Der lans profile photoAneta Van Der lans★★★★★11 months ago
Zabella Van veen profile photoZabella Van veen★★★★★11 months ago
Snelle service! Super fijn
Miranda Laros profile photoMiranda Laros★★★★★11 months ago
Wat een top bedrijf. Staan je altijd te woord en denken zeer zeker met je mee . Top bedrijf 👍🏼
Jasper Hemersma profile photoJasper Hemersma★★★★★1 year ago
Goede betrouwbare partner!
Marcel Beerkens profile photoMarcel Beerkens★★★★★1 year ago
Goede snelle services bij de defecte pc. Werd snel te woord gestaan op zaterdagochtend. Probleem werd meteen online verholpen. Klasse
Johan Dieke profile photoJohan Dieke★★★★★1 year ago
Melanie Wopereis profile photoMelanie Wopereis★★★★★1 year ago
Roman Rutjens profile photoRoman Rutjens★★★★★1 year ago
Top ervaring met Backsound. Zeer professioneel van ter plaatse komen om de situatie te bekijken, snelle offerte en snelle montage! Backoffice ziet er goed uit en ik ben blij dat ik het hele systeem nu bekabeld heb zodat er altijd muziek speelt in iedere ruimte!
Esmee Verheij profile photoEsmee Verheij★★★★★1 year ago
Geweldige service! Een echte aanrader voor elke horecaondernemer!
Woodstreet 4 profile photoWoodstreet 4★★★★★1 year ago
Goede service. Gebruiksvriendelijk systeem
José Verhaagen profile photoJosé Verhaagen★★★★★1 year ago
Top service van Daniël van BackSound. Super fijn dat wij nu in alle ruimtes gevarieerde muziek kunnen beluisteren. Wij blij klant blij! Zeker een aanrader! De Verzorgerij in Harderwijk.

Contact Backsound

A well-chosen music system is essential for the atmosphere and profitability of your hospitality business. Backsound combines professional hardware integration with legal music licences, so you can enjoy background music fully compliant and without worries. Many hospitality entrepreneurs rely on Backsound for their music system. Get in touch for a personal explanation, a demo or a tailor-made quote for your business.

📞 Phone: 088-4259888
🌐 Website: www.backsound.nl
📧 Contact form: Available on the website


No-obligation contact

QUESTIONS OR A DEMO

Call 088-4259888, send a WhatsApp message or email info@backsound.nl. Or leave your details here and we will get in touch.